Why is Staging Important?

Staging helps a home stand out from other homes on the market and increases the amount of buyer traffic through your home.  Whether your home is filled with your own furniture or completely vacant, staging is an important part of preparing your home for sale.

Staging is simply merchandising your home for sale or presenting your home in manner that is visually appealing to the majority of potential buyers to incite a positive and/or emotional reaction that will inspire the buyer to make an offer.  When staged properly, a seller is controlling the buyers’ experiences in the home so that their reactions are not left up to chance.

If your home is occupied, staging simply entails arranging existing furniture (or adding in a few pieces if necessary) and editing accessories to draw the eye towards key selling features of a home and away from not-so positive aspects.  De-cluttering and de-personalizing are two key components of staging an occupied home that make the home appealing to a wide audience and enable buyers to envision their possessions fitting perfectly.  While a seller could stage their home without professional assistance, a professional stager provides a fresh perspective and an honest opinion.

If your home is vacant, staging is an even more important part of the listing preparation process.  Staging helps to define spaces and demonstrate how each room should be used and could be furnished.  Furniture also gives each room a frame of reference which makes rooms appear larger and gives buyers the correct perspective on how much square footage is truly in the space.  The addition of color, texture and depth will help buyers to remember your home over other potential properties.  A staged home also generates more buyer traffic upfront because online photos provide more visual interest and perspective.