Your home is likely your most valuable asset and when the time comes to sell your home, it’s imperative that you partner with a trusted and professional broker. We have the tools, relationships and experience to market your home properly and ensure that you receive the highest value and best terms possible for your asset!
Red Door Properties @ Compass is uniquely qualified to provide a tailored platform of services to meet your individual needs. Our comprehensive, consistent and transparent approach will ensure that you will receive the services you need to be a well-informed and confident seller whether you’re a first-time seller or a veteran flipper.
Preparation & Education
Gaining an understanding of the current Denver real estate market and that of your specific neighborhood is the first-step in the home-selling process. Red Door Properties will meet with you at your home to discuss timing, home preparation and what is important to you (in addition to price, of course!) when selling your home. We will then create a listing schedule utilizing our cloud-based project management software detailing all of the steps necessary to prepare your home for sale. If repairs or maintenance work are required, we will provide you with recommended contractors, coordinate work on your behalf and even provide you with upfront funds through Compass Concierge to pay for the work to get your house ready for sale!
Pricing is a blend of art and science. We are not an insulated listing-only brokerage firm, but instead, we strategically maintain a balance between seller and buyer representation to keep a fresh and up-to-date perspective on the market. We don’t rely on the standard zip-code, off-the-shelf analysis tools that all Realtors have in their back pockets. Instead, we have built and maintain proprietary neighborhood-based tools to provide you with the most accurate and up-to-date data available. We never ask you to simply trust our guts when giving you pricing advice and will never advise you on a list price without walking through your home. Instead, we will thoroughly investigate your unique home and put the data, graphs and analyses in front of you to support all of our recommendations.
From the moment we are selected to sell a client's home, we launch an efficient process to professionally stage, photograph and design print and online marketing materials for your home. Our photographer utilizes HDR photography for still images, Matterport for virtual tours and drones as needed for location shots. As former dot.com’ers we understand the power of online marketing and will provide you with top notch exposure in the MLS, on public websites, on RedDoorDenver.com and on social media sites. When we list a home for sale, our marketing materials don’t simply trickle out…they are strategically launched to drive a synchronized wave of demand. Your home will not be listed “when the office gets to it.” Precision is everything in this market and timing mistakes can be costly for a seller. From the day we list your home to the day we present you with offers, we are thoughtful and calculated every step of the way.
Your buyer will likely not come directly from an open house because open houses rarely sell homes! Most brokers hold open houses to find buyer clients for themselves and not to sell your house! When we hold open houses, we do it for two reasons…
We will work with you to determine the appropriate open house strategy for your specific home and when we hold a house open, WE hold it open to ensure your home is presented to the public properly … there will be no assistants or brokers-in-training holding your home open.
We don’t conduct broker tours because broker tours benefit the brokerage firm and not the seller. Why would any seller want to limit their buyer pool by exposing their home to buyers represented only by one firm? The internet allows sellers to reach ALL potential buyers regardless of their representation at ONE TIME! A brokerage tour simply limits buyer competition by giving one brokerage firm’s buyers an edge over all other buyers at the seller’s expense. As a Compass team, however, your home will be presented to all Compass agents through targeted internal marketing at the same time it is marketed to the public.
When you receive an offer or offers, we will thoroughly review them with you and provide you with a contract abstract of the offers pulling out key dates and terms for discussion. We will thoroughly review all contractual deadlines, contingencies, inclusions, exclusions and all details necessary for you to feel comfortable either accepting the offer, countering the offer or rejecting the offer. If you decide to counter, we will discuss potential negotiation strategies and prepare/present your counter-offer to get you the best possible price and terms.
The first step in selling a house is getting it under contract, but a lot happens between signing the contract and sitting at the closing table. We will guide you through the entire process and monitor all of your deadlines with our cloud-based project management software which provides you with a behind-the-scenes, transparent view of everything related to your transaction. Should any issues arise during the inspection, title review, appraisal or survey process, we will notify you and have a recommended solution ready for implementation.
Appraisal & Closing
If we have done our job well and gotten the highest possible price for your home, getting your home to appraise can be a challenge. We do not leave the appraisal up to chance but instead prepare a comprehensive and organized appraisal package detailing offers, comps and special features of your home to help the appraiser see the value in your home and reach the necessary value on paper! Once your home appraises, we thoroughly review all documents in your file and work with the title company to prepare for closing. We will sit beside you at the closing table and be ready to handle any last-minute issues to ensure that the closing progresses smoothly.
Selling a home can be a stressful process and selling a home without representation or with poor representation can be a very costly mistake. Understanding the steps of the selling process upfront, however, can help to ease your fears so that you can focus your energy on where you're headed next!
We will guide you through the process and be with you every step of the way preparing you upfront for the process ahead, establishing a schedule that meets your needs, providing you with the data to confidently decide on a list price, handling any inspection issues to arise during the due diligence process, successfully closing on your home and then helping you to navigate next steps for your family!
1. Get Your Home Prepared
The selling process begins with getting your home shipshape and ready to market. The better your home appears in photos the more showings you will get and the better your home appears in person the more value you can expect to realize!
2. Determine Your List Price
A home’s market price is not based on what you need or want for it. Nor is it based on your County assessment, an appraiser's previous valuation, your Zillow Zestimate or what your neighbor thinks you should get for it. Home prices are based on the market and what a buyer will actually pay for it! Your job is to review all of the data, graphs and analyses produced by our team to determine what price the market will likely yield and how your home should be strategically positioned to realize that price. We will be by your side during this process.
3. Get Ready for Showings
Once your home is listed, buyers’ brokers will contact our showing desk to set up in person showings. Your job during showings is to make sure that the house is “show ready” and then to leave!
4. Receive an Offer and Negotiate
Sometimes offers are simply accepted, but in most cases a little back-and-forth can be expected between you and the buyer.
5. Prepare for Buyer Due Diligence
In Colorado, real estate contracts are written to protect the buyer. They will have ample time to conduct inspections, review documents and work with their lender to ensure the transaction can be completed to their satisfaction.
6. Attend Closing
Once we have successfully progressed through your buyer’s due diligence phase and they have received both a title commitment and a loan commitment, you’re ready to close!